![]() A high CTR was a very good sign and would influence how we construct our metadata and content for our organic webpages when it came time to develop SEO for the keyword. This would tell us how enticing our ad copy was to users. (2) CTR (Click Through Rate): Total # of clicks / total # of impressions. ![]() This would tell us whether the keyword/query we were targeting was highly searched or not. (1) Impressions: How many people saw our ads for a given query. Metrics we would track in our SEM campaign would be: Knowing this, our goal with SEM was to not only create profitable, successful ad campaigns, but also to identify which keywords/queries were yielding us our highest ROI and acquiring us our target customers. ![]() It takes a while for Google to index your webpage, for Google to analyze and assess whether your website is popular and trustworthy, and for you to see organic traffic build up from there. Even though we knew SEO would be an important channel for our customer acquisition, we also knew that we could not expect immediate, next-day results from it. SEM is great for short-term/immediate results and SEO is great for consistent, long-term results. For example, if you pay Google to run an advertisement campaign for you, they can put you in the ad section at the top of the search results after searching in Google. SEM (Search Engine Marketing) is the process of gaining visibility in search engine results through paid methods. Start by leveraging Google Adwords (SEM) and Google Keyword Planner When a car owner searches any topic to do with their car on Google, we wanted to be the website that shows up first after the user types in their query and be the place that a user can rely on to find answers.ĪDVERTISEMENT Okay, cool… so what did we do start? 1. Our goal was to entice our target customers to visit our website to purchase an auto repair service that would be conducted at their home. When we asked ourselves what the best method to tackle #3 was, we found that SEO was the clear solution ?. (3) Go to Google to find some answers to problems they’re experiencing. (2) Go to the closest repair shop to them. (1) Ask the car expert in their close circle for help (e.g. So when thinking about the decision making process an individual goes through when they experience an issue with their car, they either do one of the following primary actions: Our target customer is anyone that owns a car and needs a car repair. To give a little more context, Fiix sends expert, licensed mechanics to people’s homes, offices, or locations to repair their vehicles. ADVERTISEMENT How did we decide to build out our SEO?
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